The first thing that we notice is the color of the box of cigars and how we associate it with a name: yellow for Montecristo, red for Partagas, green for Macanudo and so forth. These colors which predominate on cigar boxes give as a sense of recognition of the product as the visual aspect associated with the first contact that we make with the cigars.

As concerns tobacco, there are many superstitions. And the chiefest is this - that there is a standard governing the matter, whereas there is nothing of the kind. Each man's preference is the only standard for him, the only one which he can accept, the only one which can command him. A congress of all the tobacco-lovers in the world could not elect a standard which would be binding upon you or me, or would even much influence us.

Mark Twain
"Concerning Tobacco,"1893